My passion is creating product, brand strategy, innovation, stories, and visual design direction.
I love ideating, exploring, and curating all of these ingredients into thoughtful concepts.
My name is judith.
Stylemakers and creators.
Books, storytellers. and disruptors.
Nature from around the world.
Biomechanics and body movement.
Things you can make from tape.
Learning about new cultures.
Volunteering and mentoring.
INSPIRATION:
- Identify visual DNA.
- Research consumer and market.
- Analyze product history.
- Strategize assortment.
- Explore materials and color.
- Formulate graphic direction.
- Set design vision and timeline.
- Create key directional look.
- Group brainstorm.
- Ideate and explore.
- Review concepts to expand on.
- Investigate concept trims,
construction and finishes.
- Select fit blocks.
- Cross merchandising.
