- HIGH LEVEL BRAND STRATEGIST.
-VISION CURATOR THROUGH COLOR, GRAPHICS, MATERIALS AND DESIGN.
- INNOVATOR OF TECHNOLOGIES AND OPPORTUNITIES.
- BRAND VOICE INTERPRETER AND PRODUCT ASSORTMENT ARCHITECT.
- BUSINESS PARTNER IN PROCESS ENGINEERING.
- EXPERT MERCHANDISER AND STYLIST.
- MENTOR, MOTIVATOR, TRAINEE AND COACH OF EXPLORATION AND POSITIVE VIBES.
Brands I have supported include small start-ups to global larger brands in categories such as skate, ski, training, running, yoga, outdoors, and lifestyle for Mens, Womens, Unisex, and Children's wear. I believe it is important to stay true to a brand's history and evolution. The biggest take away from my experience is that each brand is different in its mission, product values and DNA.